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CASE STUDY

FlyingLab x Apex Up & Beyond Event 2023 merchandise

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FlyingLab is a brand of the Lufthansa Group family, driving and enabling innovation as well as agile ways of working within Lufthansa and beyond. FlyingLab entails various capabilities like innovation support and agile coaching, tools and methods, creativity & co-working facilities as well as the Up & Beyond Events.

The Up & Beyond events by FlyingLab are a series of unique in-flight experiences, offering an open innovation platform for exchange, networking and co-creation.

It’s a place for industry experts and partners to make the impact of digitalisation and innovation on all aspects of life both visible and tangible. It’s a space to test and envision products and experiences of tomorrow.

Assignment: For the 2023 Up & Beyond Event onboard flight LH452 operated by Lufthansa Airlines from Munich to Los Angeles we designed a series of branded merchandise including a dry bag, beach towel, sun spray and a ID badge. Development in cooperation with ISC AB.

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